If you ask me what I am, a photographer or a videographer, the answer is simple: both. Transitioning from photography to videography wasn’t about giving up my first love; it was an evolution that opened new perspectives. Today, at Cabo Studio, I combine both to tell complete stories, whether in commercial photography or brand videography. Let me share how these two worlds complement each other perfectly and how my photography experience has made me a better videographer.
At first glance, photography and videography may seem like two completely different fields. One captures static moments, while the other puts them in motion. But in reality, they are two sides of the same coin. Photography taught me to pay attention to detail, light, and composition, while videography taught me to look beyond a single frame and think in stories. When you combine these skills, the result is a complete visual experience that can transform any brand.
When I think about the aspects I’ve learned from photography and apply in videography, they include things like composition. I’ve realized that every video frame is essentially a photograph in motion. Everything I’ve learned about balance, angles, and perspectives is equally relevant in the realm of video. Another crucial aspect is light control, which is essential in both fields. The main challenge with videography lies in managing movement. Lastly, one aspect that defines not just my professional life but my entire approach is attention to detail. In photography, every small detail can make a difference, and in videography, every second counts, with each detail contributing to the final story.
There were moments when I questioned why I made this transition, but the answer became clear: because they complement each other perfectly! In a visual branding campaign, photography and videography are not competitors; they are partners. Why do I say this? The reason is simple: photography captures the essence in a single image, while videography takes the story further, adding depth and dynamism.
Our clients need both to build a strong visual presence. My goal is to offer a complete experience where photography and videography work together to tell authentic, captivating stories.
When I work on a project, I don’t just think in terms of “photos” or “videos.” I think about the story. Sometimes, a single image says it all. Other times, a video is needed to convey the full emotion. What I’ve come to understand is this: in a product campaign, a photograph can highlight the detail that makes the difference, while a video can showcase the product in action. In a brand campaign, photography establishes the visual identity, while videography builds an emotional connection.
As technology evolves and brand demands become increasingly complex, I am convinced that these two fields will become more interconnected. For me, this means continuing to learn, create, and explore both worlds.
The transition from photographer to videographer was not a separation but an expansion of horizons. Today, I do both, and I can’t imagine one without the other. At Cabo Studio, we believe in complete stories, which means combining the magic of a well-crafted photograph with the dynamism of a captivating video clip.
