Custom product photography | Stock photography.
The debate between customized product photography and stock images continues, especially in the realm of online sales.
Images are processed by the human brain 60,000 times faster than text. Therefore, impressive product photos are essential for a brand’s success. High-quality visuals provide a clearer perspective on the value and distinctiveness of a product, guiding the buying decision.
So, we will discuss both types of photography, both customized and stock, even if our expertise is primarily based on professional product photography.
Customized product photography is an art, crafted by professionals based on your specific requirements, tailored to your vision and desires. Choosing customized product photography brings numerous benefits compared to stock images.
Building Brand Affinity
A vital aspect of product images is their ability to establish a connection between potential buyers and the brand. In customized product photography, every detail, from angles and background to lighting, tells a story about the product’s unique value proposition.
Distinctive and Captivating Photos
Many stock images are perceived as generic and repetitive. Therefore, they often fail to capture attention. In contrast, customized product photography offers something fresh and unseen, ensuring that the product stands out and resonates with viewers.
Effective Marketing
The key to successful marketing lies in evoking emotions. Through customized photography, you create an emotional resonance with the audience, leaving a lasting impression on their minds.
Unlike customized product photography, stock images are standardized pictures. They are available to countless companies for their promotional needs. The main allure of stock photos lies in their immediate availability and accessibility. However, it’s worth pondering: is it beneficial to prioritize speed and accessibility over potentially superior results?
