I have always been fascinated by the power of images. When I was a child, I was passionate about watching commercials. I liked to observe how each frame, each expression, and each color were chosen to tell a story. It didn’t matter if it was about a simple food product or a luxury car, what captivated me was how they managed to create emotion and make me feel something.
Today, as a videographer and visual storyteller, I have understood how essential this principle is for brands. In a world where consumers are bombarded with hundreds of visual messages daily, only those that manage to create a real connection remain truly memorable. And what can be more authentic than a well-told story through video?
Why does video storytelling matter?
The question “why?” is one of the most powerful we can ask ourselves, and in videography, the answer to this question can completely change the way we approach a project. Simon Sinek, in his book “Start with Why,” explains the importance of finding a deep reason for any action. This principle applies perfectly to video storytelling.
Why does storytelling in video matter? After years of experience and numerous projects, I have come to a simple conclusion: because emotion makes the difference. A video is not just about technique or impeccable editing but about what you feel when you watch it.
Over the years, I have worked with brands that understand this and with others that, at first, did not see beyond a well-lit frame. The difference between a banal video and one that tells a story is the emotion it conveys.
Now, imagine a small, family-run restaurant. The owners only want some shots of their dishes, but when you arrive there, you see something else: the passion in the kitchen, the tired but dedicated hands of the chef, the way steam rises from a pot, and the eyes of a child eagerly watching a dessert. Instead of just filming the plates, you choose to tell a story. You capture the atmosphere, the emotion, the warmth. And instead of this restaurant being just a place where people eat, it becomes an experience that they want to live.
Emotion, authenticity, impact
Studies show that people retain 95% more of a message delivered through video compared to only 10% from written text. But not every video manages to create a lasting impression. People do not want cold perfection; they want to see themselves in the story. A sequence showing a chef cooking with passion, the sound of ingredients sizzling in the pan, and the satisfied expression of a customer says more about the authenticity of a restaurant than a rigid commercial.
In a world full of video content, authenticity becomes the biggest differentiator. People can tell when a video is staged and when it conveys something real. That is why video storytelling is not just about beautiful images but about images that tell the truth.
Conclusion
When creating video content for a brand, ask yourself: what emotion do you want this video to convey? Will it manage to create a real connection? Because at the end of the day, people do not just remember products or services – they remember the stories that made them feel something.
And that is the true power of storytelling through video.
