When it comes to commercial advertising, product photography is the cornerstone of successful campaigns. It’s about creating visuals that not only sell products but also establish brand identity. Let’s uncover the objectives, process, differences, and purpose of commercial advertising product photography.


This type of product photography aims to create a powerful visual impact. It seeks to communicate the essence of the brand, evoke emotions, and persuade consumers to make a purchase. It’s about building a brand’s image and identity.

How It’s Done:

This type of photography involves intricate planning and often includes a team of professionals, including art directors, stylists, and photographers. It may require elaborate sets, props, and lighting to create a captivating visual story.


Commercial advertising product photography is highly stylized and conceptual. It’s not just about the product but the lifestyle, emotion, or message associated with it. Unlike e-commerce or social media photography, it often deviates from traditional product presentation.



fotografie de produs cu o cana de cafea stropit coffee splash


The purpose of this type of product photography is to create memorable, shareable, and impactful visuals that drive brand recognition and loyalty. It’s about crafting a brand narrative that resonates with the audience and leaves a lasting impression.

Read about social media product photography: https://cabostudio.ro/en/social-media-product-photography/