CABO STUDIO / COMMERCIAL CASE STUDY
Delaco /
Pufoasă
A playful commercial built around the feeling of a softer morning.
Watch the film
A product texture became a feeling you could see.
THE IDEA
The brief centred on the texture and freshness of Delaco Pufoasă. The creative idea carried that quality into an everyday scene: a relaxed morning, natural details and a product with a clear role in the story.
THE FINISHED WORK
Watch the commercial.
FROM IDEA TO SCREEN
How the story took shape.
The starting point
How do you make “fluffy” visible without losing the simplicity of a real breakfast? The project began with that question and a shared creative brief.
The visual language
Warm light, natural textures, food styling and a relaxed character gave the product a tactile world. The cheese blanket became a visual shorthand for the idea.
The finished film
Careful composition and post-production brought the morning mood and the product details together in the final commercial.
COLLABORATION
Made together.
This project brought together the creative team at Headvertising, CABO Studio, the production studio and the Delaco team.
THE DELIVERABLE
A TV commercial.
A finished commercial built around Delaco Pufoasă and the visual idea of a softer morning.
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